Here’s a little piece I wrote for Marketing Week

… all about the technologies behind email marketing

Direct marketing smooth blend creates a rich user experience

It may be the grandfather of new technology, but the development of HTML5 offers email marketers the chance to seamlessly integrate their art with social media.

Email is considered an old technique within new media. Where other channels have introduced new, shiny formats, email sits as the dowdy sibling to direct mail and social marketing. Compared to the longevity of direct mail, email is often seen as commoditised, transient and disposable. From an engagement perspective, email falls short of social media’s allure of instant amplification.

To read the rest of the article, visit


Categories: Media & Marketing, Technology

Author:Olivia Solon

Freelance writer and editor specialising in new technologies, culture, media and marketing, design and animal-themed t-shirts.


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